I’ve recently been working with London-based 4 Corners Images to design and create their brand guidelines and in redesigning their printed stationery.
I also helped them to produce a series of limited edition postcards. The Postcard Series consists of seven individual A6 postcards showcasing some of the best images from the categories Africa, Faces, Food, Great Britain, Icons, Landscape and Nature.
Each postcard contains a link to the overall online gallery and an individual QR code for each gallery. To view the gallery, visit: http://4corne.rs/gallerycard
Here’s the new season guide for NYSD Premier League team, Sedgefield Cricket Club I’ve just finished working on.
Here’s the new logo and identity for Probase, a bespoke business software company. Probase are registered Microsoft partners and specialise in database development and eCommerce solutions.
The Chimney Sweep is an old-fashioned English profession that seems to be enjoying a revival, due to increasing fuel bills, changing trends and the demand for cheaper heating alternatives.
Synonymous with life in Victorian times, I considered a nod to the past in terms of logo-design and concluded that it should be encouraged to help build a good reputation and gain trust.
A logo lock-up was designed rather than a conventional logo and applied to stationery, livery,
promotional items and website. We also developed a symbol within the logo lock-up for use on it’s own as a social media icon and on promotional material.
Halogen Communications is an independent communications consultancy based in Edinburgh, Scotland with an international office in Washington DC, USA.
The agency is one of Scotland’s leading consultancies specialising in public relations, political relations, media training, crisis management, event management and strategic marketing.
I’ve recently been helping them update their brand identity and corporate stationery.
Aspens Catering Services Limited required an umbrella-brand that would combine three key elements of their catering outlets: restaurants, shops and cafes. The main requirement of the brief would be to create a sub-brand for the three areas but one which would also allow them to stand alone in their own right.
The Dine, Shop, Cafe brand was created using a handwritten typeface, encapsulated in a black circle along with a white Aspens logo. The logo system contains a colour palette of three complimentary colours.
Each module was then applied to appropriate sales materials and packaging including price tickets, menus, promotional material, tarrif boards, tent cards, bags, napkins and staff uniforms.
The umbrella-brand was also incorporated into the interior design of the new restaurants, cafes and shops. Signage and window-vinyl were all developed in the new brand style and colours.
Culinary-themed wall art using the umbrella brand’s handwritten style was also created to support the brand and compliment the abstract duotone photography.
Here’s a sneak peek of a children’s school meals poster I’ve just illustrated with the characters Bubble & Squeak to advertise Pancake Day next week. Don’t forget folks!
The European Outdoor Group (EOG) was founded in 2003 with the aim of providing a platform for communication and co-operation among international outdoor brands in Europe. The EOG now works on behalf of over fifty of the world’s key outdoor brands and is a forum for policy creation, research, learning and collaboration.
Here is the European Outdoor Group’s 2012 Annual Report that I’ve just finished working on,
in collaboration with Right Lines Communications.
Leahurst College is a new school based in Kingston, Canada. I’ve been working with them by designing their new logo and identity. The new school crest contains icons associated with the school and the surrounding area including Lake Ontario. The four icons in the crest represent the names of the four school houses: Sentience, Creativity, Flow and Potential.
4Corners Images specialises in high quality travel stock photography from all over the world.
To promote their wide collection of new images uploaded in 2012, they wanted to produce a website that showcased them in an interesting and unconventional way.
In order to achieve this, 4Corners decided to create an interactive street-scene montage, made up of images taken from their extensive world-wide collection. The finished website would contain six pop-up galleries, each displaying a different category but hidden within the street.
I oversaw the Creative Direction of the project and created the street scene montage in Photoshop before it was then passed on to Readysalted, who were responsible for the flash animation, development and build.
The 4Corners Images ‘Best of 2012’ travel photography website can be seen by visiting: http://www.4cornersimages.com/travel-photography/
Aspens is a growing, independent, contract catering company which specialises in providing catering and cleaning services for schools, colleges and business clients across England and Wales. They have recently introduced two fresh-faced recruits to its UK catering team
– Bubble and Squeak, the company’s new school meals characters who are helping infant, primary and junior pupils eat more healthily.
Edmundson Design was asked by Aspens to design and illustrate the children’s characters which they could use in their advertising and marketing material.
Aspens design-brief was to try and keep the characters very simple, happy, fun and appealing to children between the ages of 6-9 without being too gender-specific. After initial concepts were created, they were then shown to school pupils at St Andrew’s Primary School in Congresbury, North Somerset.
“Our experience tells us that making healthy-eating fun, enjoyable and exciting is the key to helping pupils to eat well,” says Aspens Services managing partner John Roe. “We wanted to introduce characters that children would like and find fun, so during the design-process we asked the pupils at St Andrew’s Primary School to help us select the new characters.”
“The children responded to them instantly and very positively. Pupils said the characters made them feel happy and made them laugh which was perfect, as our approach is all about making school meals a happy and fun experience. We’re delighted to have brought Bubble and Squeak on board, adding to the work we’re already doing with pupils, parents and schools to help children and young people enjoy healthy school meals and understand the importance of eating a balanced diet.”
The characters feature on Aspens’ menus, posters, competitions and promotions, telling pupils about their menu choices, helping children understand more about how to eat healthily and why it matters and generally making school meals even more fun and enjoyable. Brand guidelines and client toolkit were also created for Aspens to use internally. Bubble and Squeak will appear throughout 2013 in schools across the UK.
Wynyard Hall’s annual Wedding Fayre takes place soon on the 18th November 2012. I’ve been busy designing the guide for the event, which hosts the best wedding suppliers in the North East throughout the historic stately home, including their very own Chapel!
Canary Wharf Vintners are fine wine investment specialists based in the financial heart of the City. They trade in the most exclusive Bordeaux wines and vintages.
Their new identity features a monogram of the Canary Wharf Vintners initials which was then applied to corporate stationery. Canary Wharf Vintners also required a sales brochure and marketing collateral.
Here’s the new logo for Helen Jane, North East-based happiness and wellbeing coach. Helen wanted a monogram logo based on her initials in colours that would appeal to her female clients.
Tantrums is a children’s boutique based in Tobermory, better known as Balamory, on the Isle of Mull. Here’s their new identity I’ve just finished working on, which features the owner’s three children. The new brand identity will be applied to stationery, signage, website and packaging.
The Haley Sisters release their latest album ‘When I reach the place I’m going’ next month on their own label, Comet Records. I was asked by Becky, Jo-Ann and Brian to design the cover for it. Here’s a sneak peek of the new album artwork I’ve just finished.
With the London 2012 games just around the corner, I’ve recently been working with Aspens Catering Services Limited on a marketing campaign to promote healthier eating in schools. The ‘Food for Fuel’ campaign will appear throughout school canteens in the North West of England throughout July to coincide with the London Games.
Ladbrokes are the largest bookmaker in the UK and are currently undertaking a major company rebrand. I’ve recently been helping them apply their new brand identity to their print collateral.
PCE (Process Control Equipment Limited) are an international supplier of valves and associated equipment. Based in Teesside, they have offices in Scotland, Ireland, Spain and The Netherlands.
They asked me to take a look at their existing brand which had been in existence since the company was founded in the early 1980’s. They felt that the current brand didn’t reflect their current status and wanted a clean, modern and up-to-date identity.
Taking elements from the existing logo I updated the PCE brand but being careful to maintain the original logo. The re-brand will be applied to all aspects of the company throughout 2012 with an updated website being launched late summer.
Unusual View is a London-based creative marketing, events and PR company who specialise in the arts. Here’s their new logo which I’ve just designed for them.
Karen Hughes is a Life Enhancement Specialist who works with people to help improve their lives. Karen specifically wanted a brand identity which would appeal to a female target audience but which also would reflect her own style and personality.
Land Development International is a strategic land acquisitions and sales company based in London. For their new logo they wanted a Coat of Arms designing which could be used in all their marketing collateral. The logo was printed in gold metallic ink on all corporate stationery and matt gold foil on the cover of their Sales Brochure.
4Corners Images specialise in high quality travel stock photography from around the globe. Their extensive collection of travel images contains beautiful landscapes, cityscapes, food and drink, lifestyle and nature photography.
I’m working with them on a direct mail campaign to launch their new collection of Royalty Free images. In the new collection there are over 4000 unseen new images, all made by 4Corners’ award winning photographers. The new Royalty Free image collection can be seen on their website at http://www.4cornersimages.com/
Here’s the new brand identity for Rachel Barr, a central London based acupuncturist. Rachel specifically wanted a clean, modern and refreshing identity with colours that reflect health and well-being. The bird in Rachel’s logo is a crane which represents longevity and wisdom in Chinese art, it is also a symbol of luck. The brand consisted of logo, stationery, packaging and website.
Cheshire-based photographer, Amanda Archer, recently asked me to develop a new identity for her photography business. Amanda is a commercial and lifestyle photographer who specialises in food photography. She wanted an identity that portrayed a sense of fun and formality using pastel colours that reflect her style of photography.
Here’s the logo I’ve created for Liftmatch, a new online car-sharing company. I’m currently working on the visual identity and website with the developers. Liftmatch is a novel concept which is sure to be a big success when it’s launched.
‘Live at La Cova’ captures Tthe New Mastersounds at their funky best. The album was recorded live at La Cova den Xoroi – a club carved out of the cliffs on the island of Menorca.
The cricket season is almost upon us once again and I’ve been getting ready for it by designing an updated crest for my local team, Sedgefield in County Durham. The crest consists of four symbols which represent aspects of history and industry relating to Sedgefield.
Sedgefield have just been promoted to the Premier Division of the North Yorkshire and South Durham League so best of luck to them in what should be an exciting season.
New You New Life is a life coaching business based in Hertfordshire. They approached me to design their identity which will be rolled out across press, print and online later this year.
This is the cover and pages from a children’s picture book I’ve been working on called ‘Bonjour Little Bird’. The digital collage style has been created using various print techniques and textures using Illustrator, Photoshop and Indesign.